Genesis Football Academy
Situation
Genesis Football Academy is an all-female soccer program in Ontario that develops elite athletes with a focus on character, perseverance, and excellence both on and off the field. The organization was undergoing a rebranding initiative to better reflect its values and increase visibility.
Task
To support this rebrand by creating content that authentically showcased the people and principles behind the academy, especially highlighting the dedication of the coaching staff and the supportive, empowering nature of the club.
Approach
Content creation
I developed a content strategy focused on storytelling and capturing visuals and writing features that spotlighted individual coaches, celebrated the strength of female athletes, and conveyed the inclusive and aspirational spirit of the academy. I worked closely with staff to ensure messaging aligned with the club’s mission and resonated with the broader soccer community.
Results
One month progress