Key Metrics + Results
Impressions
+54.1%
Engagement
+114.2%
Followers
+18.4%
Contributed to 30+ digital marketing projects across Instagram and TikTok, including trend-based campaigns, educational reels, and community spotlights. Most projects focused on audience engagement, brand awareness, and content growth, with several reaching over 10K views.
Rapid fire reels
Produced a series of Rapid Fire Reels featuring F&P student coaches at the University of Toronto. Adapted a trending TikTok format to highlight their personalities and favorite exercises, creating engaging and relatable content to promote the coaching community.
Collaboration Reel
Collaborated with two other work-study students to produce over 30 pieces of content in the past 7 months. Through teamwork and creativity, we were able to efficiently create engaging reels that showcased diverse ideas and perspectives.
Promotional Boxing Reels for 2025 Fall
Produced promotional boxing Reels for Fall 2025 due to my expertise in crafting engaging content. The Reels showcased the intensity and benefits of the classes, successfully generating excitement and attracting new participants for the upcoming season.
Favorites at UofT
Developed the Favorites at U of T Reel series, featuring every student coach and incorporating themed content, such as Taylor Swift, to enhance engagement and relatability.
IMPACT class promotional reel
Created a promotional Reel highlighting the IMPACT classes at the University of Toronto, showcasing their benefits and welcoming environment. The engaging content attracted new participants, a rare achievement during finals season.