Big Central Idea

"Empowerment Without Boundaries"

"Unite to Empower: Living Free, Living Fair"

"Unite to Empower: Living Free, Living Fair" encapsulates the shared mission of the Toronto Raptors and Knix to foster a world where empowerment, equity, and freedom are accessible to all, regardless of race, gender, or background. This partnership emphasizes the importance of creating an inclusive culture that champions diversity and supports every individual in living unapologetically free and respected.

The slogan reflects the Raptors' commitment to equity and non-violence, focusing on the intersectionalities within marginalized communities, while also highlighting Knix's dedication to empowering people through impactful, inclusive products. Together, these brands aim to dismantle barriers and inspire individuals to embrace their unique identities with confidence and pride.

By uniting their strengths, the Raptors and Knix will create a powerful message of solidarity and change, encouraging everyone to contribute to a world that celebrates differences and supports freedom of expression. This collaboration will not only impact their respective communities but also set a precedent for how brands can work together to drive meaningful social change.